Will you be designing your own template or using one provided by your email software or provider? Either way, make sure it is mobile friendly and displays well across the wide variety of email clients.īesides the basic template(s), can you easily (WYSIWYG) design and layout the content of your email campaigns? Whether you opt for an outsourced service provider or do-it-yourself software, try to consider what features you might want to have. For this reason, many people opt to use a third party email marketing provider, though the downside is that once your subscriber list and/or number of email sends gets high, so will your cost. You will, of course, want to track delivery and open rates. You should also monitor the number of complaints submitted and try to ensure you don’t send too many emails to one provider in a short period of time, etc. To do this, you will need to actively clean your list by unsubscribing bounces. You want to make sure your server can handle the volume and you want to protect the reputation of your server IP so that your email will have higher delivery rates. But, once you start getting any significant number of subscribers, things get complicated. And, in fact, for small volumes, it probably isn’t that difficult.
Handling email, whether it is for a newsletter, autoresponder, drip campaigns, etc., is one of those things that doesn’t seem so challenging until you try to do it.
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